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Video Ideas

Here are some useful ideas for content creation

1 to 2 minute Video Plans and/or Podcasts

Please feel free to add (do not take away) from this list! 

 

Tale of 2 markets: Market Update on upper end being slower, median priced to lower priced homes selling fast.

 

Invite to holiday grand opening (December 1st) of our office. 

(Photos with Santa, give-aways, cider/drinks and appetizers)

 

What is the average /or what are closing costs when you buy? Or when you sell?

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Seasonal Cycle: What are the patterns in the fall, winter, spring and summer? 

Use the chart in our buyer guide and also pull data (without screenshotting) from the weekly percent going under contract) 

 

Do you believe homes value has a fixed price or can sell for a range (based on negotiation/marketing timing/presentation, etc)?

 

TAX assessment video. Reminder you can help them contest the value if it’s high

 

When Investing: CASH FLOW VS APPRECIATION

 

Water Adjudication (REALTOR MEETING in November will give you notes)

 

ADU laws –explain changes and what it means 

 

What is a Real Estate Review (explain it and offer to provide them one or provide them one) 

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With investment properties, what are improvements that you can deduct/depreciate

 

Market Ready Plus how it works, it’s benefits

 

Buyside what’s all provided on that page of your website to check out for each consumer

 

MONTHLY- Whatcom Housing Update

Possibly separately doing a Luxury update

 

Myths about Real Estate:

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Home Improvements Always Increase Value

  • Myth: Every dollar you put into a home improvement adds an equal amount of value to your home.

  • Reality: Not all home improvements provide a full return on investment. For example, some luxury upgrades may not appeal to all buyers, and specific, personalized renovations (like custom-built features) might not add as much value as expected. It’s important to focus on improvements that boost appeal and practicality for a broad range of buyers

 You Don’t Need to Stage Your Home if It’s in a Hot Market

  • Myth: If the market is hot, you don’t need to bother with staging your home to sell it.

  • Reality: Staging can make a big difference, even in a seller's market. It helps buyers visualize themselves living in the home, and homes that are staged often sell faster and for higher prices. Simple changes like de cluttering, adding lighting, and arranging furniture can improve the home’s appeal.

 

Seasonal maintenance tips (interview inspector/contractors) 

 

Business to business spotlighting. Preferred vendors and spotlighted them @Bellinghamrealestatestories

 

Hyper local, spotlight trails/parks (again you can tag @bellinghamrealestatestories


 

Do video with loan officer, preferably a Go Space member

 

  • Alicia Hoglin Guild

  • Nicole Walker Team Evergreen

  • Josh Henry 

  • Sara Elkinton Movement Mortgage

  • Kyle Smith and Ian Mullen at RJM Mortgage 

 

Loan officer interview subjects:

  • 5% down investment loan products

  • Step up program

  • Zero down home loans, what are the options out there.

  • Should I refinance now or wait? 

  • Tools for multiple offer

  • Bridge/other programs if you want to consider buying before you list

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Review the Bellingham Real Estate Podcast, shoot video on any of the topics previously covered

 

TAKE NOTE OF JLS Connectivity Challenge and ideas in there

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